The Challenge: I earned a spot in the One Creator Lab internship, where we sharpened our expertise in social media strategy and audience engagement within the branding ecosystem. One standout project involved developing a strategic awareness campaign for Nando's Peri-Peri restaurant as they gradually establish their presence stateside. The brief was clear: help an emerging brand break through the noise and claim its rightful place in the competitive US dining scene.

The Solution: We're positioning Nando's as Atlanta's reigning champion of heat, benchmarking their flame-grilled wings against the city's most beloved contenders. The mission? Elevate brand awareness while issuing an irresistible dare: Can Atlanta's bold eaters handle the PERi-PERi gauntlet?

Year: 2025
My role: Social media manager, content creator, graphic designer