The Challenge: Our challenge for this project was to pick a brand & create a campaign for a community that is often overlooked or disregarded in general society. A community people don't often think to advertise towards.
The Solution: Our team picked the brand Wild Flower, an up & coming, adult novelty toy company. We thought of the campaign “Senior Sex Ed”, a way to re-inform the mis-informed older generation about sexual education.
My role: Art director & Designer
My team: Caroline Filips (Copywriter)
Wild Flower sex is not just an average sex toy company, they want to provide pleasure for every body & change the dynamic of how people should view being able to play ‘safely’.
This campaign is aimed at the older generation, the senior’s we tend to not consider, who may have a different and often ‘shameful’ aspect of self & partner pleasure. With STD’s at its highest lately in nursing homes, we want to change how our older folks feel about sex overall & bring a healthier way of thinking about it.
